Social Media Image Sizes: Complete Platform Guide
Current image dimensions for all major social platforms including profile, cover, post, and story formats.
Key Takeaways
- Each social platform has specific dimensions for different image placements.
- Feed posts: 1080×1080 (square), 1080×1350 (portrait, recommended for maximum screen coverage), 1080×566 (landscape).
- In-stream images: 1200×675 (16:9 ratio, recommended).
- Feed image: 1200×630 (1.91:1 ratio).
- Always export at 2x resolution for Retina displays.
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Why Image Sizes Matter
Each social platform has specific dimensions for different image placements. Using incorrect sizes results in cropping, stretching, or poor quality rendering. Optimized images get better engagement — posts with correctly sized images receive significantly more interactions than those with improperly formatted visuals.
Instagram Dimensions
Feed posts: 1080×1080 (square), 1080×1350 (portrait, recommended for maximum screen coverage), 1080×566 (landscape). Stories and Reels: 1080×1920 (9:16 ratio). Profile photo: 320×320. Keep important elements away from edges — Instagram applies slight cropping in some views.
X/Twitter Dimensions
In-stream images: 1200×675 (16:9 ratio, recommended). Summary card: 800×418. Profile photo: 400×400. Header image: 1500×500. Twitter applies significant compression to uploaded images — use PNG for graphics with text, JPEG for photos.
LinkedIn Dimensions
Personal post image: 1200×627. Company page cover: 1128×191. Profile photo: 400×400. Article cover image: 1200×644. LinkedIn heavily compresses images — upload at higher quality than needed. Use PNG format for images with text to maintain readability.
Facebook Dimensions
Feed image: 1200×630 (1.91:1 ratio). Cover photo: 820×312 (desktop), central 640×312 visible on mobile. Story: 1080×1920. Event cover: 1200×628. Profile photo: 170×170 (desktop). Facebook changes display sizes frequently — always test on both mobile and desktop after uploading.
Best Practices Across Platforms
Always export at 2x resolution for Retina displays. Use sRGB color space for consistent rendering. Include a safe zone — keep text and important elements away from edges. Test on both iOS and Android devices. Create templates in your design tool with guides for each platform's safe zones.
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Social Media Image Sizes: The Complete 2025 Guide
Each social platform has specific image dimensions for profiles, covers, posts, and stories. Using the wrong size results in cropping, blurring, or poor presentation. This guide covers current sizes for all major platforms.
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