{# canonical_base is the OWNING tenant's origin: all 16 Peasy domains serve the same catalogue, so a page rendered by a non-owner points its canonical at the owner instead of competing with it. Falls back to this site for static/self-owned pages. #}
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Structured Data and Schema.org: A Practical Guide

Structured data helps search engines understand your content and can generate rich results like star ratings, FAQs, and product cards. Learn how to implement Schema.org markup effectively with JSON-LD.

Key Takeaways

  • Structured data uses a standardized vocabulary (Schema.org) to describe your content to search engines.
  • Google recommends JSON-LD (JavaScript Object Notation for Linked Data) over microdata or RDFa.
  • Mark up visible content only — don't include hidden data.
  • ## Best Practices - Mark up visible content only — don't include hidden data.
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What Is Structured Data?

Structured data uses a standardized vocabulary (Schema.org) to describe your content to search engines. It enables rich results — enhanced search listings with images, ratings, prices, and other visual elements.

Google recommends JSON-LD (JavaScript Object Notation for Linked Data) over microdata or RDFa. JSON-LD sits in a